globally awarded creative director product marketing e-com growth strategic mindset ai tools human research good vibes SWITCH EXPERIENCE : CORP AGENCY NOMAD
cmo @ staya
2019–2024I run marketing @ staya - a design driven dtc brand, delivering innovative dog gear and tailored e-com for pet owners.
Made by staya.studio
Featured: Inc.
Creative
& strategy consulting
2024The Shanghai Diamond Exchange has teamed up with renowned actor and producer Huang Bo to uncover emotional moments in the lives of Chinese people.
Produced by Ogilvy Shanghai[soon in press]
Head of Brand Strategy @ Yandex
2021-22Marketing and brand strategy for one of Russia’s fastest-growing ecom platforms.
Produced by creative.market
Creative Director @ Alrosa
2018-22Global marketing operations and diamond jewelry branding in the US, China, and India.
Clio Awards Bronze:
Fashion & Beauty Marketing
Featured:
Forbes, NY Times, Worth, Harpers Bazzar
Mark Zuckerberg for H&M Concept
2016A fun project that went viral worldwide. Co-created with Kolya Fabrika.
2017 The Webby Awards Honoree
Featured: Quartz, Mashable, Forbes, GQ, USA Today, AdWeek