impactful ideas for ambitious brands
globally awarded creative director product marketing e-com growth strategic mindset ai tools human research good vibes SWITCH EXPERIENCE : CORP AGENCY NOMAD
cmo @ staya
2019–2024I run marketing @ staya - a design driven dtc brand creating innovative dog gear and tailored e-commerce for pet owners, growing from 0 to $1M+ in revenue.
Made by staya.studio
Featured: Inc.
Creative
& strategy consulting
2024The Shanghai Diamond Exchange has teamed up with renowned actor and producer Huang Bo to uncover emotional moments in the lives of Chinese people.
Produced by Ogilvy ShanghaiAs seen in Sohu, Cosmo
Head of Brand Strategy @ Yandex
2021-22Marketing and brand strategy for one of Russia’s fastest-growing ecom platforms.
Produced by creative.market
Creative Director @ Alrosa
2018-22Global marketing operations and diamond jewelry branding in the US, China, and India.
Clio Awards Bronze:
Fashion & Beauty Marketing
Featured:
Forbes, NY Times, Worth, Harpers Bazzar
Mark Zuckerberg for H&M Concept
2016A fun project that went viral worldwide. Co-created with Kolya Fabrika.
2017 The Webby Awards Honoree
Featured: Quartz, Mashable, Forbes, GQ, USA Today, AdWeek