Hi, there!
I’m Matvey Chudnovsky,
marketing strategist & creative director. 

πŸ™‡ 10+ years @ ad agencies (ex. bbdo, ddb), startups and corps (ex. yandex, alrosa).

πŸ’‘ I do brand planning and creative direction;
360 campaigns & PR stunts: product growth strategies & tactics;

πŸ”₯ Worked with 50+ global brands including: IKEA, Nike, Adidas, Audi, Uniqlo, Porsche, McD, Nestle, Uber.
πŸ† 100+ awards including Cannes Lions, The One Show, D&AD, Clio, Red Dot and others.

🌎 Member of IADAS, as well as a judge for The Webby Awards.

βœ‰οΈ Ping me if you want to create stuff that people actually like.

πŸ“Currently in Tel Aviv 

Selected projects:

πŸ™‡ Partner & CMO
staya  β€” a design-driven company focused on creating innovative dog gear and services for pet owners.
Made in staya.studio

2021 > 2022
πŸ™‡Head of Brand Strategy @ Yandex.Market
Marketing and brand development of the fastest growing e-commerce platform in Russia.

2018 > 2021
πŸ™‡Creative Director @ Alrosa
Developed and launched 4 fine jewelry brands for the US market.
πŸ† Clio Awards Bronze - Fashion & Beauty Marketing
πŸ™Œ Kudos to the teams of Laundry service, Mark Preston, Gocream and Hawk Media
Press: Forbes, NY Times, Worth, Harpers Bar

Mark Zuckerberg for H&M Concept
2017 The Webby Awards Honoree
πŸ’‘ Co-created with Kolya Fabrika
Press: Quartz, Mashable, Forbes, GQ, USA Today, AdWeek

Sberbank Neighborhoods Campaign
2017 Cannes Lion Gold in Creative Data
2018 D&AD Graphite & Wood Pencils
2018 The One Show Gold
2018 Red Dot: Best of the Best
πŸ™‡ Original idea and strategy
Credits: Good Agency
Creative Directors: Grisha Sorokin & Gleb Glonti 

Nike: Instaposters / 2016 Webby Award Winner
πŸ™‡ PR & support
πŸ† D&AD, CLIO, Golden Drum, ADCR, ADCE, Epica, Eurobest
Full credits
Press: Creative Ham, Digital Agency Network, La Reclame

Instinct Agency website / 2016 ADCR Awards Winner
πŸ’‘ Original idea & development
Full credits

IKEA: Instead of Cafe / 2015 EFFIE Awards Winner
πŸ™‡ Campaign planning and development
Full credits
Press: Trendy Moscow, Bigumigu

KEA: Instargram Website / 2014 Lovie Awards Winner
πŸ† Eurobest, Epica, Golden Drum, LIA Awards, Crystal, ADCE, ADCR
πŸ™‡ Campaign planning, development & PR
Full credits
Press: Mashable, Verge, Digiday, Fast Co, BuzzFeed

Κ•β€’α΄₯β€’Κ” Β© 2024