Hi, there!
Iโm Matvey Chudnovsky, marketing strategist & creative director.
I help brands, agencies and startups create stuff people actually like.
2021 > 2022
๐Head of Brand Strategy @ Yandex Market
The fastest growing e-commerce platform on the Russian internet
2018-2021
๐Creative Director @ Alrosa
Developed and launched 4 fine jewelry brands for the US market.
Shop now: Luminous Diamonds, OHMY Diamonds, Brilliance Within, Diamonds That Care
๐ Clio Awards Bronze - Fashion & Beauty Marketing
๐ Kudos to the teams of Laundry service, Mark Preston, Gocream and Hawk Media
Press: Forbes, NY Times, Worth, Harpers Bazaar
Mark Zuckerberg for H&M Concept
2017 The Webby Awards Honoree
๐ก Co-created with Kolya Fabrika
Press: Quartz, Mashable, Forbes, GQ, USA Today, AdWeek
Sberbank Neighborhoods Campaign
2017 Cannes Lion Gold in Creative Data
2018 D&AD Graphite & Wood Pencils
2018 The One Show Gold
2018 Red Dot: Best of the Best
๐ Original idea and strategy
Credits: Good Agency
Creative Directors: Grisha Sorokin & Gleb Glonti
Design oriented dog products
๐ CMO
Made in staya.studio
2018 Adidas #HERETOCREATE Social Media Campaign
Hundreds of hyperpersonal illustrations were crafted in real time to celebrate women athletes
๐กCo-created with Kolya Fabrika
Production made by Bang Bang Agency
Full-sized Elon Musk masks
๐กCo-created with Kolya Fabrika
Press: CNET, The Next Web, DesignTaxi, The Inquirer, Product Hunt
Carl-drive.ru / Uber for test drives
Test drive a new car anytime, anywhere
๐ Former marketing director
IKEA: Instead of Cafe / 2015 EFFIE Awards Winner
๐ Campaign planning and development
Full credits
Press: Trendy Moscow, Bigumigu
โTinder for Uberโ concept
๐ก Co-created with Kolya Fabrika & Maxim Demkin
Press: Product hunt, MSN, CTV News, AdWeek
IKEA: Love Cinema
๐ Strategic planning & PR
๐ Red Apple, Golden Drum, White Square, IDEA!, PIAF, KIAF
Full credits
Press: Business Insider, Fubiz, Adweek, Independent
๐ก Co-created with Kolya Fabrika & Maxim Demkin
Press: Product hunt, MSN, CTV News, AdWeek
IKEA: Love Cinema
๐ Strategic planning & PR
๐ Red Apple, Golden Drum, White Square, IDEA!, PIAF, KIAF
Full credits
Press: Business Insider, Fubiz, Adweek, Independent
IKEA: The Great Home Studies / D&AD winner
๐ The FWA, PIAF, Epica, Golden Drum, ADCR, ADCE
๐ Develoment, promotion & PR
Full credits
Press: Designboom, Designtaxi
๐ The FWA, PIAF, Epica, Golden Drum, ADCR, ADCE
๐ Develoment, promotion & PR
Full credits
Press: Designboom, Designtaxi
IKEA: Instargram Website / 2014 Lovie Awards Winner
๐ Eurobest, Epica, Golden Drum, London International Awards, Crystal Festival, ADCE, ADCR
๐ Campaign planning, development & PR
Full credits
Press: Mashable, Verge, Digiday, Fast Co, BuzzFeed
Unique twitter powered music video ๐ท๐บ
2017 G8 Festival Winner: Best Interactive project
๐กOriginal idea & development
Production made by Gocream
Nike: Instaposters / 2016 Webby Award Winner
๐ PR & support
๐ D&AD, CLIO, Golden Drum, ADCR, ADCE, Epica, Eurobest
Full credits
Press: Creative Ham, Digital Agency Network, La Reclame
Samsung Hiberpod Concept
๐ก Original idea & development
Press: Eteknix, Washington Post
Instinct Agency website / 2016 ADCR Awards Winner
๐ก Original idea & development
Full credits
Catery.ru
International catering aggregator
๐ Creative & marketing advisor
IKEA Emoji Cooking
๐ Strategy & campaign planning
Full credits
RideWithLocal.com // Project sold
The first global p2p platfrom for action sports activities
๐ Former product development, marketing strategy & PR
Press: Product Hunt, Angel.list, Onboard Mag
โUber for Tinderโ concept
๐ก Co-created with Kolya Fabrika & Maxim Demkin
Press: The Telegraph, CNBC, The Next Web, BuzzFeed
๐ก Co-created with Kolya Fabrika & Maxim Demkin
Press: The Telegraph, CNBC, The Next Web, BuzzFeed
MEGA: Canceled Holidays
๐ Campaign planning and development
Full credits
IKEA: Design Advice
๐ Strategic planning, promotion & development
๐ฎ 6 years later IKEA invests in LivSpace
Full credits
IKEA: Kidvertising / 2014 Webby Award Winner
๐ Project develoment & promotion
Full credits
๐ Campaign planning and development
Full credits
IKEA: Design Advice
๐ Strategic planning, promotion & development
๐ฎ 6 years later IKEA invests in LivSpace
Full credits
IKEA: Kidvertising / 2014 Webby Award Winner
๐ Project develoment & promotion
Full credits
Agencies & clients:
Good (freelance)
DDB Moscow, DDB Wordwide
Instinct, BBDO Group Russia
Progression, Progression Group
Deluxe interacitve
10+ years of ๐ฅ๐ ๐ช๐ก๐พ with:
IKEA, Nike, Adidas, Audi, Uniqlo, Porsche, McDonalds, KFC, Pizza Hut, Nestle, Uber, Alrosa, Yandex, Yandex.Taxi, Mail.RU Group, Kaspersky Lab, MEGA, MARS, MVideo, Megafon, Yota, Beeline, MTS, Tinkoff Bank, VTB 24 and many more.
Good (freelance)
DDB Moscow, DDB Wordwide
Instinct, BBDO Group Russia
Progression, Progression Group
Deluxe interacitve
10+ years of ๐ฅ๐ ๐ช๐ก๐พ with:
IKEA, Nike, Adidas, Audi, Uniqlo, Porsche, McDonalds, KFC, Pizza Hut, Nestle, Uber, Alrosa, Yandex, Yandex.Taxi, Mail.RU Group, Kaspersky Lab, MEGA, MARS, MVideo, Megafon, Yota, Beeline, MTS, Tinkoff Bank, VTB 24 and many more.
About:
๐ช I specialize in creative and strategic planning; interactive tech concepts; web development; PR & promotion.
โก๏ธ Member of the International Academy of Digital Arts and Sciences (IADAS), as well as a judge for The Webby Awards.
๐ 100+ awards including Cannes Lions, The One Show, The Webby Awards, Lovie Awards, EFFIE, Epica, D&AD, Clio, Eurobest, Cristal, LIA, Red Dot and others.
๐ช I specialize in creative and strategic planning; interactive tech concepts; web development; PR & promotion.
โก๏ธ Member of the International Academy of Digital Arts and Sciences (IADAS), as well as a judge for The Webby Awards.
๐ 100+ awards including Cannes Lions, The One Show, The Webby Awards, Lovie Awards, EFFIE, Epica, D&AD, Clio, Eurobest, Cristal, LIA, Red Dot and others.