Chief Marketing Officer
staya is a design-driven company creating innovative dog gear and thoughtfully designed products for humans.
Made for dogs. Designed for humans.
I led marketing and scaled the business from zero to $4M+ in revenue, reaching 50,000+ customers across the CIS region. I drove growth across acquisition, sales, and retention while helping build the e-commerce ecosystem, including AI automations, CRM, loyalty programs, B2B partnerships, influencer marketing, and BNPL.
