2021 > 2022
🙇Head of Brand Strategy @ Yandex Market
The fastest growing e-commerce platform on the Russian internet


2018-2021
🙇Creative Director @ Alrosa
Developed and launched 4 fine jewelry brands for the US market.
Shop now: Luminous Diamonds, OHMY Diamonds, Brilliance Within, Diamonds That Care
🏆 Clio Awards Bronze - Fashion & Beauty Marketing
🙌 Kudos to the teams of Laundry service, Mark Preston, Gocream and Hawk Media 
Press: Forbes, NY Times, Worth, Harpers Bazaar


Mark Zuckerberg for H&M Concept
2017 The Webby Awards Honoree
💡 Co-created with Kolya Fabrika
Press: Quartz, Mashable, Forbes, GQ, USA Today, AdWeek



Sberbank Neighborhoods Campaign
2017 Cannes Lion Gold in Creative Data
2018 D&AD Graphite & Wood Pencils
2018 The One Show Gold
2018 Red Dot: Best of the Best
🙇 Original idea and strategy
Credits: Good Agency
Creative Directors: Grisha Sorokin & Gleb Glonti

staya.dog
Design oriented dog products
🙇 CMO
Made in staya.studio


2018 Adidas #HERETOCREATE Social Media Campaign
Hundreds of hyperpersonal illustrations were crafted in real time to celebrate women athletes 
💡Co-created with Kolya Fabrika
Production made by Bang Bang Agency


Full-sized Elon Musk masks
💡Co-created with Kolya Fabrika
Press: CNET, The Next Web, DesignTaxi, The Inquirer, Product Hunt


Carl-drive.ru / Uber for test drives
Test drive a new car anytime, anywhere
🙇 Former marketing director



IKEA: Instead of Cafe / 2015 EFFIE Awards Winner
🙇 Campaign planning and development
Full credits
Press: Trendy Moscow, Bigumigu

‘Tinder for Uber’ concept
💡 Co-created with Kolya Fabrika & Maxim Demkin
Press: Product hunt, MSN, CTV News, AdWeek



IKEA: Love Cinema
🙇 Strategic planning & PR
🏆 Red Apple, Golden Drum, White Square, IDEA!, PIAF, KIAF
Full credits
Press: Business Insider, Fubiz, Adweek, Independent

IKEA: The Great Home Studies / D&AD winner
🏆 The FWA, PIAF, Epica, Golden Drum, ADCR, ADCE
🙇 Develoment, promotion & PR
Full credits
Press: Designboom, Designtaxi 

IKEA: Instargram Website / 2014 Lovie Awards Winner
🏆 Eurobest, Epica, Golden Drum, London International Awards, Crystal Festival, ADCE, ADCR
🙇 Campaign planning, development & PR
Full credits
Press: Mashable, Verge, Digiday, Fast Co, BuzzFeed

Unique twitter powered music video 🇷🇺
2017 G8 Festival Winner: Best Interactive project 
💡Original idea & development
Production made by Gocream



Nike: Instaposters / 2016 Webby Award Winner
🙇 PR & support
🏆 D&AD, CLIO, Golden Drum, ADCR, ADCE, Epica, Eurobest
Full credits
Press: Creative Ham, Digital Agency Network, La Reclame


Samsung Hiberpod Concept
💡 Original idea & development
Press: Eteknix, Washington Post



Instinct Agency website / 2016 ADCR Awards Winner
💡 Original idea & development
Full credits


Catery.ru
International catering aggregator
🙇 Creative & marketing advisor



IKEA Emoji Cooking
🙇 Strategy & campaign planning
Full credits


RideWithLocal.com // Project sold
The first global p2p platfrom for action sports activities
🙇 Former product development, marketing strategy & PR
Press: Product Hunt, Angel.list, Onboard Mag

IKEA: Mood Forecast
🙇 Strategy & promotion
Full credits

‘Uber for Tinder’ concept
💡 Co-created with Kolya Fabrika & Maxim Demkin
Press: The Telegraph, CNBC, The Next Web, BuzzFeed

Audi: 4DX Test Drive
🙇 PR
Full credits
Press: The Inspiration, Creative Bow, Creative Criminals

MEGA: Canceled Holidays
🙇 Campaign planning and development
Full credits



IKEA: Design Advice
🙇 Strategic planning, promotion & development
🔮 6 years later IKEA invests in LivSpace
Full credits



IKEA: Kidvertising / 2014 Webby Award Winner
🙇 Project develoment & promotion
Full credits

Agencies & clients: 

Good (freelance)
DDB Moscow, DDB Wordwide
Instinct, BBDO Group Russia
Progression, Progression Group
Deluxe interacitve

10+ years of 🔥😅🏪💡🍾 with:

IKEA, Nike, Adidas, Audi, Uniqlo, Porsche, McDonalds, KFC, Pizza Hut, Nestle, Uber, Alrosa, Yandex, Yandex.Taxi, Mail.RU Group, Kaspersky Lab, MEGA, MARS, MVideo, Megafon, Yota, Beeline, MTS, Tinkoff Bank, VTB 24 and many more.

About:

💪 I specialize in creative and strategic planning; interactive tech concepts; web development; PR & promotion.

⚡️ Member of the International Academy of Digital Arts and Sciences (IADAS), as well as a judge for The Webby Awards.

🏆 100+ awards including Cannes Lions, The One Show, The Webby Awards, Lovie Awards, EFFIE, Epica, D&AD, Clio, Eurobest, Cristal, LIA, Red Dot and others.