Hi, there!
Iโ€™m Matvey Chudnovsky, marketing strategist & creative director.
I help brands, agencies and startups create stuff people actually like.

Need help? ๐Ÿค” Let me know! ๐Ÿ˜Ž  

Selected projects:

2021 > 2022
๐Ÿ™‡Head of Brand Strategy @ Yandex Market
The fastest growing e-commerce platform on the Russian internet

๐Ÿ™‡Creative Director @ Alrosa
Developed and launched 4 fine jewelry brands for the US market.
Shop now: Luminous Diamonds, OHMY Diamonds, Brilliance Within, Diamonds That Care
๐Ÿ† Clio Awards Bronze - Fashion & Beauty Marketing
๐Ÿ™Œ Kudos to the teams of Laundry serviceMark PrestonGocream and Hawk Media 
Press: Forbes, NY Times, Worth, Harpers Bazaar

Mark Zuckerberg for H&M Concept
2017 The Webby Awards Honoree
๐Ÿ’ก Co-created with Kolya Fabrika
Press: QuartzMashable, Forbes, GQ, USA TodayAdWeek

Sberbank Neighborhoods Campaign
2017 Cannes Lion Gold in Creative Data
2018 D&AD Graphite & Wood Pencils
2018 The One Show Gold
2018 Red Dot: Best of the Best
๐Ÿ™‡ Original idea and strategy
Credits: Good Agency
Creative Directors: Grisha Sorokin & Gleb Glonti

Design oriented dog products
๐Ÿ™‡ CMO
Made in staya.studio

2018 Adidas #HERETOCREATE Social Media Campaign
Hundreds of hyperpersonal illustrations were crafted in real time to celebrate women athletes 
๐Ÿ’กCo-created with Kolya Fabrika
Production made by Bang Bang Agency

Full-sized Elon Musk masks
๐Ÿ’กCo-created with Kolya Fabrika
Press: CNET, The Next Web, DesignTaxi, The Inquirer, Product Hunt

Carl-drive.ru / Uber for test drives
Test drive a new car anytime, anywhere
๐Ÿ™‡ Former marketing director

IKEA: Instead of Cafe / 2015 EFFIE Awards Winner
๐Ÿ™‡ Campaign planning and development
Full credits
Press: Trendy Moscow, Bigumigu

โ€˜Tinder for Uberโ€™ concept
๐Ÿ’ก Co-created with Kolya Fabrika & Maxim Demkin
Press: Product hunt, MSNCTV News, AdWeek

IKEA: Love Cinema
๐Ÿ™‡ Strategic planning & PR
๐Ÿ† Red Apple, Golden Drum, White Square, IDEA!, PIAF, KIAF
Full credits
Press: Business Insider, Fubiz, Adweek, Independent

IKEA: The Great Home Studies / D&AD winner
๐Ÿ† The FWA, PIAF, Epica, Golden Drum, ADCR, ADCE
๐Ÿ™‡ Develoment, promotion & PR
Full credits
Press: Designboom, Designtaxi 

IKEA: Instargram Website / 2014 Lovie Awards Winner
๐Ÿ† Eurobest, Epica, Golden Drum, London International Awards, Crystal Festival, ADCE, ADCR
๐Ÿ™‡ Campaign planning, development & PR
Full credits
Press: Mashable, Verge, Digiday, Fast Co, BuzzFeed

Unique twitter powered music video ๐Ÿ‡ท๐Ÿ‡บ
2017 G8 Festival Winner: Best Interactive project 
๐Ÿ’กOriginal idea & development
Production made by Gocream

Nike: Instaposters / 2016 Webby Award Winner
๐Ÿ™‡ PR & support
๐Ÿ† D&AD, CLIO, Golden Drum, ADCR, ADCE, Epica, Eurobest
Full credits
Press: Creative Ham, Digital Agency Network, La Reclame

Samsung Hiberpod Concept
๐Ÿ’ก Original idea & development
Press: Eteknix, Washington Post

Instinct Agency website / 2016 ADCR Awards Winner
๐Ÿ’ก Original idea & development
Full credits

International catering aggregator
๐Ÿ™‡ Creative & marketing advisor

IKEA Emoji Cooking
๐Ÿ™‡ Strategy & campaign planning
Full credits

RideWithLocal.com // Project sold
The first global p2p platfrom for action sports activities
๐Ÿ™‡ Former product development, marketing strategy & PR
Press: Product Hunt, Angel.list, Onboard Mag

IKEA: Mood Forecast
๐Ÿ™‡ Strategy & promotion
Full credits

โ€˜Uber for Tinderโ€™ concept
๐Ÿ’ก Co-created with Kolya Fabrika & Maxim Demkin
Press: The Telegraph, CNBC, The Next WebBuzzFeed

Audi: 4DX Test Drive
๐Ÿ™‡ PR
Full credits
Press: The Inspiration, Creative Bow, Creative Criminals

MEGA: Canceled Holidays
๐Ÿ™‡ Campaign planning and development
Full credits

IKEA: Design Advice
๐Ÿ™‡ Strategic planning, promotion & development
๐Ÿ”ฎ 6 years later IKEA invests in LivSpace
Full credits

IKEA: Kidvertising / 2014 Webby Award Winner
๐Ÿ™‡ Project develoment & promotion
Full credits
Agencies & clients: 

Good (freelance)
DDB Moscow, DDB Wordwide
Instinct, BBDO Group Russia
Progression, Progression Group
Deluxe interacitve

10+ years of ๐Ÿ”ฅ๐Ÿ˜…๐Ÿช๐Ÿ’ก๐Ÿพ with:

IKEA, Nike, Adidas, Audi, Uniqlo, Porsche, McDonalds, KFC, Pizza Hut, Nestle, Uber, Alrosa, Yandex, Yandex.Taxi, Mail.RU Group, Kaspersky Lab, MEGA, MARS, MVideo, Megafon, Yota, Beeline, MTS, Tinkoff Bank, VTB 24 and many more.

๐Ÿ’ช I specialize in creative and strategic planning; interactive tech concepts; web development; PR & promotion.

โšก๏ธ Member of the International Academy of Digital Arts and Sciences (IADAS), as well as a judge for The Webby Awards.

๐Ÿ† 100+ awards including Cannes Lions, The One Show, The Webby Awards, Lovie Awards, EFFIE, Epica, D&AD, Clio, Eurobest, Cristal, LIA, Red Dot and others.

๎€ƒ ๎€„ ๎€ฅ ๎€€

ยฉ 2023 Matvey Ch.