2021-2022
I oversaw brand development and marcom of the marketplace platfrom Yandex Market.
My team drove the platform’s growth, developed private labels, launched nationwide ad campaigns, and conducted in-depth customer research.
The team helped the company achieve an impressive 180% increase in gross merchandise value (gmv) through data-driven strategies and collaborating closely with various company departments.
Made in create.market
2018-2022
Oversaw global marketing operations across the US, China, and India. Developed b2c and b2b brands, go-to-market strategies, and led marketing comms; Launched 4 fine jewelry brands in the US market.
Collaborated with the team at the Natural Diamond Council.
Kudos to the teams of Laundry service, Mark Preston, Gocream and Hawk Media.