SBERBANK
NEIGHBORHOODS
Sberbank used data from 80M customers and 1.2M businesses, plus AI and feedback, to give small businesses tailored recommendations.
Vacant storefronts became interactive ad spaces with personalized banners and auto-generated designs, engaging residents daily.
The campaign turned empty spaces into opportunities, connecting communities, businesses, and the bank.
Produced by by Good Agency.
2017 Cannes Lion Gold Creative Data
2018 D&AD Graphite & WoodPencils
2018 The One Show Gold
2018 Red Dot: Best of the Best